{"id":5376,"date":"2021-05-11T17:16:32","date_gmt":"2021-05-11T17:16:32","guid":{"rendered":"https:\/\/jobhunt.fj-dev.com\/twitter-social-proof\/"},"modified":"2022-02-14T09:20:23","modified_gmt":"2022-02-14T16:20:23","slug":"twitter-social-proof","status":"publish","type":"post","link":"https:\/\/www.job-hunt.org\/twitter-social-proof\/","title":{"rendered":"Social Proof: Twitter and Your Resume"},"content":{"rendered":"<p>In today&#8217;s social media-dominated world, &#8220;<a href=\"https:\/\/job-hunt.org\/..\/social-proof\/\">social proof<\/a>&#8221; is the record you have created online that demonstrates the kind of person you are.<\/p>\n<h2>What Is &#8220;Social Proof&#8221;?<\/h2>\n<p>Social proof either confirms that you are who you say you are &#8211; know what (and who) you claim to know &#8211; or it damages your credibility.<\/p>\n<p>For example, let&#8217;s say your resume shows that you are an expert in IT  project management. Your LinkedIn Profile confirms significant relevant  experience and accomplishments. And your activities on LinkedIn \u2013  your connections, recommendations, and participation in Groups and Answers \u2013  support and demonstrate your expertise. (Excellent! You read and  implemented the tips in <a href=\"https:\/\/job-hunt.org\/..\/..\/linkedin-job-search\/social-proof-linkedin-to-your-resume\/\">Social Proof: Linked(In) to  Your Resume<\/a>.)<\/p>\n<p>Twitter can also support your job search by providing added social proof, too, in several ways.<\/p>\n<h3>Demonstrate that You &#8220;Get&#8221; Appropriate Use of Twitter.<\/h3>\n<p>A Twitter account, like most things online, can be the proverbial  double-edged sword.<\/p>\n<ul type=\"disc\">\n<li>An active Twitter presence is a very good thing for a job seeker to have. It demonstrates understanding and shows participation in  today&#8217;s important online conversations.<\/li>\n<li>On the other hand, a badly-done, poorly-managed, or out-dated Twitter presence can hurt a job seeker.<\/li>\n<\/ul>\n<p>A Twitter account is not always a &#8220;good thing&#8221; for a job seeker, depending  on how it is managed. Potential employers  may well see your tweets&nbsp;since <a href=\"https:\/\/job-hunt.org\/..\/..\/job-search-tutorial\/part-1-job-search-tutorial-determine-reputation\/\">80% of employers conduct online searches<\/a> about job seekers before inviting them in to an interview.<\/p>\n<p>Do your tweets reflect the same professional image as your LinkedIn Profile? If you have been tweeting nonsense or sports scores, it may not (unless those are the fields you are pursuing). Change that.<\/p>\n<h3>Twitter as  &#8220;Social Proof&#8221; of Your Resume and Your Expertise in 5 Steps<\/h3>\n<p>With your &#8220;business-only\/professional\/job search&#8221; Twitter account, you can  enhance and demonstrate what your resume tells potential employers:<\/p>\n<h4>1.  &nbsp;Combine your &#8220;clean&#8221; professional name plus @Username SEO for the  greatest impact on the professional\/job search Twitter account.<\/h4>\n<p>Perhaps, continuing with the IT project manager example, you could establish  the Twitter account&#8217;s Username as &#8220;ITProjectManager&#8221; (if it was available).  So all of your tweets would come from @ITProjectManager. Nice  keywords for search, and good for personal branding as well as SEO (&#8220;Search  Engine Optimization&#8221;). Then, you could use your real name (e.g. Mary Jane  Smith) for the Twitter Name on the account, connecting the two (more good SEO).  So, when someone visited your Twitter account, they would see:  @ITProjectManager &nbsp;Mary Jane Smith.<\/p>\n<p>(Read about &#8220;<a href=\"https:\/\/job-hunt.org\/..\/..\/guides\/google\/defensive-googling-method\/\">Defensive  Googling<\/a>&#8221; to understand why a clean name is important today, and read the <a href=\"https:\/\/job-hunt.org\/..\/twitter-job-search-SEO\/\">8 Twitter Power SEO Tips for  Job Search<\/a> post for more information about putting SEO to work for you on  Twitter.)<\/p>\n<h4>2.  &nbsp;Follow \u2013 and connect with \u2013 the &#8220;thought leaders&#8221; in your profession.<\/h4>\n<p>Stay up to date with what is going on. Often you can interact with the  thought leaders on Twitter which is a good way to become &#8220;&#8216;known&#8221; in the larger  professional community.&nbsp;Since many people follow them, such interactions  can bolster your professional reputation online. And be very good  networking!<\/p>\n<h4>3.  &nbsp;Share good information, on topic, using a professional tone.<\/h4>\n<p>Be on the lookout for good articles and information relevant to your  profession (set up&nbsp;<a href=\"https:\/\/job-hunt.org\/..\/..\/onlinejobsearchguide\/setting-up-google-alerts\/\">Google Alerts<\/a>&nbsp;for &#8220;news&#8221; on your  profession and relevant topics).&nbsp;Tweet and generously ReTweet good  information which is on topic about your profession and\/or industry.<\/p>\n<p>In general, I think it&#8217;s a good idea to stay positive.&nbsp;Try not to  spread unsubstantiated rumors and gossip. Stick to news and solid  information that will help people or be of interest to your network.<\/p>\n<h4>4. &nbsp;Follow the  employers who are your targets.<\/h4>\n<p>Many, MANY employers tweet their job postings on Twitter, so it&#8217;s a great source  of job leads. Search Twitter for the names of employers who interest you.  You&#8217;ll find individual tweets and you will also find Twitter accounts.  These will help you stay up-to-date on the latest news from the employer,  and it may also help you connect with someone who already works for the  employers you want.<\/p>\n<p>@JobHuntOrg on Twitter created several popular Twitter Lists, and the most  popular is <a href=\"https:\/\/twitter.com\/#!\/JobHuntOrg\/employers-recruiting\" target=\"_blank\" rel=\"nofollow noopener\">Employers-Recruiting  on Twitter<\/a> \u2013 nearly 500 employers tweet about their job openings, career  fair participation, and other information about their recruiting. Check  it out, and follow the List or pick out the employers who interest you from  those the List follows.<\/p>\n<h4>5. Stay  active on Twitter.<\/h4>\n<p>Tweeting at least 2 or 3 times a day keeps you involved and visible. It  also helps you stay up-to-date with your field and to demonstrate that you are  up-to-date. Services like <a href=\"http:\/\/tweetdeck.com\/\" target=\"_blank\" rel=\"nofollow noopener\">TweetDeck<\/a> and <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"nofollow noopener\">HootSuite<\/a> can help you&nbsp;manage a steady stream of tweets without keeping you tied to your keyboard all day.<\/p>\n<blockquote><p>Be sure to connect your business\/professional Twitter account with your LinkedIn account and your other professional activities online <a href=\"https:\/\/job-hunt.org\/..\/..\/internet-social-profiles\/your-most-important-keywords\/\">using the same name<\/a> for all of your accounts.<\/p><\/blockquote>\n<h3>Twitter Just for Fun and Friends<\/h3>\n<p>If you enjoy Twitter for personal use \u2013 sharing your opinions on many things,  people, sports, and political and religious issues &#8211; think about having a  second &#8220;personal&#8221; account, separate from the one that supports your job search and career.<\/p>\n<blockquote><p>If you choose to have (or to use) Twitter only for your personal amusement, disconnect &#8211; or   <em>don&#8217;t<\/em> connect &#8211; that Twitter account with your LinkedIn Profile, and don&#8217;t use your &#8220;professional&#8221; name on the personal\/fun account.<\/p><\/blockquote>\n<h3>Bottom Line<\/h3>\n<p>No question &#8211; if you have time for only one social network, LinkedIn should be <em>the<\/em> one. But, savvy use of&nbsp;<a href=\"http:\/\/www.indeed.com\/jobtrends\/Social-media\/\" target=\"_blank\" rel=\"nofollow noopener\">social media is a job  skill<\/a>&nbsp;growing in importance! So, your skillful use of Twitter  and LinkedIn is &#8220;social proof&#8221; that you understand today&#8217;s online social world.  &nbsp;It will help you in your job search, whether you are 24 or 64.<\/p>\n<h3>More About Social Proof<\/h3>\n<ul>\n<li>What is <a href=\"https:\/\/job-hunt.org\/..\/social-proof\/\">social proof<\/a>?<\/li>\n<li>How to <a href=\"https:\/\/job-hunt.org\/..\/social-proof-identity\/\">create and maintain a strong, consistent identity for your social proof<\/a>.<\/li>\n<li>How <a href=\"https:\/\/job-hunt.org\/..\/social-proof-knowledge\/\">social proof can demonstrate your knowledge and skills<\/a>.<\/li>\n<li><a href=\"https:\/\/job-hunt.org\/..\/..\/linkedin-job-search\/social-proof-linkedin-to-your-resume\/\">Social Proof: Linked(In) to Your Resume<\/a><\/li>\n<li><a href=\"https:\/\/job-hunt.org\/twitter-social-proof\/\">Social Proof: Twitter and Your Resume<\/a><\/li>\n<\/ul>\n<hr>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" pull-right img-responsive img-circle\" style=\"margin: 5px 10px 10px 5px;\" src=\"https:\/\/job-hunt.org\/wp-content\/uploads\/2021\/05\/Joyce_081203_12-6.jpg\" width=\"80\" height=\"80\" alt=\"Susan P. Joyce\"><strong>About the author&#8230;<\/strong><\/p>\n<p><a title=\"Online Job Search Expert Susan P. Joyce\" href=\"https:\/\/job-hunt.org\/..\/..\/onlinejobsearchguide\/online-job-search-expert-Susan-P-Joyce\/\">Online job search expert Susan P. Joyce<\/a>&nbsp;has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff \u201cgraduate\u201d who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at&nbsp;<a href=\"http:\/\/twitter.com\/jobhuntorg\" target=\"_blank\" rel=\"nofollow noopener\">@jobhuntorg<\/a>&nbsp;and on <a href=\"https:\/\/www.facebook.com\/JobHuntOrg\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/susanjoyce\/\" target=\"_blank\" rel=\"nofollow noopener\">LinkedIn<\/a>.<br \/>\n<a href=\"https:\/\/job-hunt.org\/..\/..\/onlinejobsearchguide\/online-job-search-expert-Susan-P-Joyce\/\">More about this author<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Susan P. Joyce describes how Twitter can provide <\/p>\n","protected":false},"author":44,"featured_media":24704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"old-site-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,41,45],"tags":[],"class_list":["post-5376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-job-search-guide","category-personal-branding","category-reputation-management"],"last_modified_at":"","edited_by":"Wendy Fecteau","acf":[],"_links":{"self":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/comments?post=5376"}],"version-history":[{"count":2,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5376\/revisions"}],"predecessor-version":[{"id":24705,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5376\/revisions\/24705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/media\/24704"}],"wp:attachment":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/media?parent=5376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/categories?post=5376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/tags?post=5376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}