A personally branded r\u00e9sum\u00e9 usually contains a powerful branding statement, but has even stronger impact when the candidate’s value proposition is imprinted throughout the r\u00e9sum\u00e9.<\/p>\n
From the top\u2026<\/h3>\n
Since the top part of the first page of a r\u00e9sum\u00e9 introduces the candidate, it should pack a powerful punch to quickly draw in and hold the reader. Consequently, branded r\u00e9sum\u00e9s rarely, if ever, contain an “objective” statement.<\/p>\n
It is much wiser to use that prime space to highlight the value the candidate will bring to the company than to detail what the candidate wants from the company:<\/p>\n
\u00a0\u00a0\u00a0Before: <\/em>Objective: A challenging and rewarding position that will maximize my experience in sales and marketing.<\/p>\n \u00a0\u00a0\u00a0After:<\/em> Top-tier Account Manager driving multi-million dollar profit contributions and successful expansion efforts across vertical markets for some of the world’s strongest brands.<\/p>\n Each section of the r\u00e9sum\u00e9 represents another opportunity to communicate your unique achievements and contributions. Replace time-worn descriptions in the Professional Experience section with strong r\u00e9sum\u00e9 action statements<\/a>:<\/p>\n \u00a0\u00a0\u00a0Before: <\/em>Responsible for identifying and developing new accounts.<\/p>\n \u00a0\u00a0\u00a0After:<\/em> Drove advances in market share and revitalized stalled business by persistently networking and pursuing forgotten market pockets \u2013 lost sales \/ smaller, untapped businesses \/ prospects overlooked by the competition.<\/p>\n To help you begin developing your unique personal brand and value proposition, consider these questions:<\/p>\n Compared to traditional r\u00e9sum\u00e9s, investing a little more time and effort to develop a personally branded r\u00e9sum\u00e9 can reap the following rewards:<\/p>\n If you are just beginning to consider a career move or you are getting little or no response when you send out your current r\u00e9sum\u00e9, it may be time to re-visit your r\u00e9sum\u00e9, re-think your personal marketing strategies and jumpstart your job search. A personally branded r\u00e9sum\u00e9 can mean the difference between landing just another job and landing a dream job at the salary you deserve.<\/p>\n Meg Guiseppi<\/a>, Job-Hunt’s Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst \u2013 LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of\u00a0“23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land<\/a>.”<\/em>\u00a0Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on\u00a0Twitter (@MegGuiseppi<\/a>). And, you may also download Meg’s free ebook –\u00a0Job-Hunt Guide to Smart Personal Branding with LinkedIn<\/a>. Meg Guiseppi, Job-Hunt’s Personal Branding Expert, describes how you can make your resume more powerful with your personal brand.<\/p>\n","protected":false},"author":34,"featured_media":24374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"old-site-template.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,41,42,47,48],"tags":[],"class_list":["post-5212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-executive-job-search","category-personal-branding","category-personal-marketing","category-resumes","category-salary-compensation"],"last_modified_at":"","edited_by":"Elly Stauffer","acf":[],"_links":{"self":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/comments?post=5212"}],"version-history":[{"count":4,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5212\/revisions"}],"predecessor-version":[{"id":25868,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/posts\/5212\/revisions\/25868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/media\/24374"}],"wp:attachment":[{"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/media?parent=5212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/categories?post=5212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.job-hunt.org\/wp-json\/wp\/v2\/tags?post=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Action statements vs. duties or descriptions<\/h3>\n
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The pay-off<\/h3>\n
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\n![\"Meg](\"https:\/\/job-hunt.org\/wp-content\/uploads\/2021\/05\/Meg-Guiseppi-6.jpg\")
About the author…<\/strong><\/p>\n
\nMore about this author<\/a>…<\/p>\n","protected":false},"excerpt":{"rendered":"