{"id":5190,"date":"2021-05-11T17:14:47","date_gmt":"2021-05-11T17:14:47","guid":{"rendered":"https:\/\/jobhunt.fj-dev.com\/fast-smart-personal-branding-hacks\/"},"modified":"2022-02-18T08:34:13","modified_gmt":"2022-02-18T15:34:13","slug":"fast-smart-personal-branding-hacks","status":"publish","type":"post","link":"https:\/\/www.job-hunt.org\/fast-smart-personal-branding-hacks\/","title":{"rendered":"3 Fast, Smart Personal Branding Hacks Quickly Increase Your Personal Brand’s Power"},"content":{"rendered":"

Personal branding is no longer optional for job search because it helps you differentiate the unique value you offer your target employers, over and above your competition. <\/strong><\/p>\n

Some powerful personal branding strategies for job search take a lot of time to accomplish. I wrote about them in 3 LinkedIn Insider Personal Branding Success Secrets<\/a>.<\/p>\n

However, with just minor additions and tweaks, some pieces in your personal brand communications plan can be greatly improved, increasing your chances of landing a good-fit job faster.<\/p>\n

Advertisement<\/p>\n

3 Smart Personal Branding Hacks<\/strong><\/h2>\n

These three actions shouldn\u2019t take long to do, especially if you\u2019ve already done the job search targeting, research, and personal branding work<\/a> — a must before you seriously tackle job-hunting.<\/p>\n

But, the payoff will make this a very good investment of your time.<\/p>\n

\u00a0 1. Optimize Your LinkedIn Profile’s Professional Headline \u00a0<\/em><\/strong><\/h3>\n

Your LinkedIn Professional Headline is the phrase that lands at the top of your Profile, just below your name.<\/p>\n

Because these words follow your name and image in most of LinkedIn, this tip, in particular, can be a game changer.<\/p>\n

\u201cOptimizing\u201d means improving your personal SEO, or Search Engine Optimization<\/a>. That is, using relevant keywords and phrases wisely, to increase the chances your LinkedIn profile will land higher in the search results for those keywords and phrases.<\/p>\n

If you\u2019ve done nothing regarding your Headline, LinkedIn\u2019s default will be to copy the employer and job title for your current job in the Experience section, and place it in the spot for your headline. This can be accurate, but boring and an incomplete description of you and your personal brand.<\/p>\n

Typically, the default Professional Headline lacks important keywords used by recruiters and potential clients \/ customers that make your name appear in LinkedIn (and Google) search results.<\/p>\n

Optimize your Headline by identifying your most important relevant keywords, representing your areas of expertise, that will be most important to the employers you\u2019re targeting. Then, use those keywords in your LinkedIn Professional Headline.<\/p>\n

LinkedIn allows you 220 characters and spaces for your Headline. You may be surprised by how powerful a Headline you can create, keeping to that maximum.<\/p>\n

In my opinion, since the Professional Headline is such an important SEO spot (because it lands so high on the web page), most of what you put there should be hard-hitting keywords.<\/p>\n